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ABOUT EUROPEAN FLAX®

EUROPEAN FLAX® is the qualitative visa of premium European linen fibre for all applications. It preserves, highlights and safeguards a uniquely European agriculture and industry, its regional origins and its inherent non-relocatable know-how. An ambitious global label that aims to be recognized by the final consumer.

The English word "flax" has been purposefully chosen: it translates the notion of the "linen fibre", and is more appropriate than the generic word "linen" whose definitions take in thread, linen textiles and homeware textiles. The term "all applications" encompasses all the employed uses and products with a linen fibre base, as much fashion and home textile as high-performance technical products, such as composite materials.

The EUROPEAN FLAX® Charter, signed by all the linen producers, guarantees a level of local farming that respects the environment: ZERO IRRIGATION, ZERO GMO, ZERO WASTE. It fits flawlessly into the cycle of good environmental practices promoted by the label Cradle to Cradle.

Its users undertake to comply with the label's objectives:

  • to certify a guarantee of transparency and security for each stage of production - from seed to fibre
  • to be a brand open to all prospective potential: a qualitative visa European flax fibre that anticipates and participates in the opening of new markets for fashion, lifestyle, home and technical opportunities
  • to participate in the entry into new geographical markets
  • to preserve the agricultural product
  • to establish the role of flax as a natural vegetal fibre helping to protect eco-systems through the best cultivation practices

as well as with rules for labelling, only products:

  • composed of 100% European Flax® flax fibre (out of total flax content)
  • and of final composition 100% flax/linen ou majority flax/linen (> 50% blend). Blends can contain up to 50% of other fibres but cannot contain non-certified flax/linen fibres.

These rules are verified yearly through certification by Bureau Veritas Certification [BVC], see 'How to get European Flax(R)'.

EUROPEAN FLAX® linen fibre is the raw material for the majority of CLUB MASTERS OF LINEN® companies.

EUROPEAN FLAX® linen fibre is certified by the Observatoire des Fibres Libériennes.

For further information about EUROPEAN FLAX®, please contact us by email: textile@mastersoflinen.com